Well, I like hyenas because they're gender neutral although they're messy and brutal, they're also very social and clever. That's why my main fursona is a hyena-tiger. It's got everything except the social nature of a hyena. Instead it's independent, like a tiger.
If the advertisement is somehow relevant to the story at large (like the car in Stephen King's Christine) I say go ahead. But it really serves no purpose (say, the story is about a search for a father and you're over here diddling with a brand of marker) it's not helpful.
I'll trade stories if you want.
My story: A blind bat-furry who uses echolocation to get around, and his friends try to solve the problem with something else since they hate the clicking noise, but eventually accept him after a few tries.
Have any stories you'd like me to try?
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