Oh, I am aware it's a bit more of a publicity move than anything else, and a publicity move is a good thing, and so is a large external beta, but my problem with it is that the end result is something wierd that can't really decide what it wants to be (beta or demo), and it has quite a likelihood of affecting the quality of the final product due to the locking of certain features and people not understanding the difference between beta and demo. If this game gets out of this "beta" phase and is absolutely perfect in what it aims to deliver, then great! But I find it a silly move to label it as a "beta." People seem a lot more understanding of the term "demo" and how it doesn't fully reflect the quality of the final product, unlike beta, and with the locking out of certain things, it sort of defeats the point of making a beta in the first place. BF3 may pull out just fine, but I'm not talking about BF3 only, I'm using it as an example of dodgy practise that game developers sometimes make, and how it sucks to see a game end up not being as good/popular as it tried to be due to taking an odd direction like this one.