I prefer full-on animals over furries. Their lack of judging others beyond how they've been treated or instinct is extremely valuable to me. They're far more easy to predict because of that too. Anything with human-like intelligence and social structure will also carry many of the features I dislike about humans. The only thing that makes furries better than humans are the physical features, but since I'm more attracted to personality anyways it doesn't hold as much weight to me if my ideal person appearance-wise were to stand next to my ideal furry. Whoever was nicer to me would win me, assuming either cared to.
I find them cuter because they're usually more fantastical in design. Plus, making them more human makes them more relatable! Not that normal animals aren't cute, but they usually don't come in pink lol
I don't really think you can compare the two .One exists in real life and thus objectively looks like something while the other does not and can have many interpretations. How anthropomorphic animals look heavily depends on the artist. And at that point it's a simple matter of "what do you like more about the artist? the way they draw furries or the way they draw animals?"