Well, actually I owned an iPod, and though I will always say a Zune is better, I never had a single issue with it, and it did everything it promised to do and more. It's just the Zune does everything an iPod or any music player can do, it's cheaper, holds more data per cost, has built in radio, wifi, zune-to-zune and zune-to-pc sync and transferring, you can tell what song is playing through the radio and download it wirelessly, audio recorder, bigger screen, games, syncs with xbox, can play flash, etc.
Though just about any music player needs its own application to sync, iTunes isn't that bad, and neither is any of them really, you don't have to use it because there's 3rd party ones such as songbird or winamp, it's just a program and you only need it running for when you sync anyway.
Most people are biased towards corporations, but honestly the iPod is fine with me. If apple made something better than another company like Microsoft or Sony, then I'd go for the best, not the brand.