Mine was when I saw about 76% more points in Fursuit importance, on average, than sex importance.
Strictly speaking, the numbers you're quoting are apples to oranges, in the sense that while I do ask "How important do you think sex is to the furry fandom," that number isn't the one you're reporting (presumably, that is, since it's not part of the results page). Actually, because of the design of the survey, I don't think they can actually be accurately compared (this isn't a wholly trivial point, because it appears to inform a sizeable objection on your part); for that matter, they weren't intended to be.
The two sections graph substantially different aspects of the fandom. The grouping of sex questions is designed to address what I would describe as a relatively common view of the fandom as being sex-driven or fetishistic in scope; in that case, the four questions "How importance is sex to the fandom?", "How important is it to you personally?", "How important do you believe it is to others?" and "How important do you think the public perceives it to be" can only be compared amongst themselves.
With that caveat noted, I do suspect that, if "adult content" were listed alongside "writing," "fursuiting," &c it would be rated somewhat lower. This is trivially unsurprising. I think, though, that you are giving very short shrift to the idea that this might be an accurate statement. There are, fundamentally, two currents in play. The first is a putative desire on the part of individual furries to misrepresent themselves favorably; the second, your belief that the reality is substantially darker than it is.
Probably, the answer lies somewhere in the middle. Consider that there are at least three possible interpretations of what it means to be "important," which would naturally result in different scoring (and which I call out in the survey question guide). The first is entirely personal. I'm not a fursuiter and I'm not an artist; if I were to vote entirely personally, I would rate conventions and writing extremely highly, and toss a "1" at fursuiting and artistry. Of course, this is transparently silly; you would have to be a fool to think that art was completely unimportant to the fandom. So set that one aside.
The second, then, considers the relative degree to which the fandom
would not be the same without any given element. And, of course, nobody is saying that sex is
unimportant to the fandom. Properly phrased, the contention would go something like this: "if fursuiting were removed from the fandom, the fandom would be
more different than if sexual content were removed from it."
Perhaps you disagree with this notion, and you are well within your rights to do so, but I don't think it's ridiculous on its face. I think people could quite reasonably argue that, in terms of core elements to the fandom, fursuiting
is more important. That is to say, if when I think of the fandom I think of someone breakdancing in a wolf suit, and you think of two dragons getting it on... that's on you, not on the fandom — isn't it?
In a sense, you can think about this view as a formulation of the following statement: "if someone is a furry, they are more likely to ________ than if they were not a furry". If I were to tell you that "if someone is a furry, they are more likely to play MUDs than if they were not a furry," or "if someone is a furry, they are more likely to dress up in costume than if they were not a furry," I don't think I'd really get much disagreement. Sex? "If someone is a furry, they are more likely to be interested in sex than if they were not a furry"?
Maybe that's accurate — but would you really make the claim that furriness is a better predictor of pornographic consumption than it is a predictor of dressing up as an animal?
Really?
Similarly with the third view of importance: the relative degree to which something defines the fandom in comparison to other elements. Fursuiting is uniquely furry. The prodigious quantity of user-generated furry art, and the consumption thereof, is something that definitely separates furry from other activities like, say, being a Browncoat. Writing? Well, I dunno. A lot of Trekkies write, too. Again, very few people would argue that sex is, on a broad spectrum, unimportant to furrydom — but is it really
more important to defining furry than other things?
This view of importance translates into the following statement: "if someone _______, they are more likely to be a furry than someone who does not ______". And again: "If someone dresses up in costume, they are more likely to be a furry than someone who does not dress up in costume." "If someone goes to conventions, they are more likely to be a furry than someone who does not go to conventions." "If someone consumes a staggering quantity of pornography, they are more likely to be a furry than someone who does not"?
Even stipulating that this is true, again, are you really going to argue that this is a
better predictor of furriness than suiting is?
Or, basically, some furries on there are lying out of their ass.
Oh, come off it. Lying implies disingenuousness or a deliberate attempt at deception. There are at least two other explanations, one of which is at least as plausible and the other of which is substantially more so. The first is that people genuinely believe that sexual content does not define the furry fandom and is not important to it any more than it is important to the human race as a whole. I just covered that and, given the raw amount of pornography out on the Internet, I don't actually think this is an unsustainable assumption. But perhaps you do.
The second explanation is that people genuinely underestimate the degree to which sex is important to them in the contexts of the fandom. That wouldn't be particularly surprising, since that general trend is true in virtually all surveys that ask loaded questions. I don't think it's a conscious effort on people's behalf to choose to be more noble than they actually are; nor do I think it's a desire to avoid being stigmatized.
For example, I'd argue that the otherkin community is relatively
outré; if it's purely a desire to avoid being seen as strange, you'd expect anyone willing to fess up to that to also be willing to own up to being a right horndog. In fact, we do find that the average response to the question "How important is sex to you, personally, in the context of the furry fandom" to be higher.
On the other hand, that question is also positively correlated to other questions that naturally influence the importance of sex in the context of fandom (chiefly, plushophilia and zoophilia). Cut those out, and the difference in average response between otherkin and non-otherkin in terms of how important they personally view sex drops to .1, from 3.88 to 3.98. Top three box response (A >= 8 ) percentage to the question differs by .5%, which is not statistically significant at any confidence level not brought on by heavy drinking.
Now, I could be missing out on something about the otherkin community that makes them perplexingly and singularly asexual. Otherwise, your contention has to be that for some reason, people are
more unwilling to admit to thinking sex is important than to admit that they don't believe themselves to be human beings. I guess it's possible — people can be pretty prudish — but color me skeptical.
In reality, the person filling out the poll isn't a depraved sex-mad lunatic, nor is he a chaste paragon of celibacy and prudence. He's in between. And most of us are, honestly.
In other words, you'd expect the average to center around, say, 5?
Before we get too critical of our furry friends, let's take a look at something interesting. The survey tracks, among other things, the following four questions:
"How important do you think sex is to the fandom?"
"How important is sex to you personally, in the context of the furry fandom?"
"How important do you believe sex is to other furries?"
and
"How strongly do you consider yourself a part of the furry fandom?"
So, let's put together a quick table showing the average scores for those first three questions, matched up against the degree to which the respondent considered him or herself a member of the fandom.
Code:
Important to You | Important to Others | Important to Fandom
1 3.60 7.04 (3.44) 6.15 (2.55)
2 3.49 6.45 (2.96) 5.68 (2.19)
3 3.74 6.45 (2.71) 5.82 (2.08)
4 3.71 6.32 (2.61) 5.32 (1.61)
5 3.73 6.26 (2.53) 5.39 (1.66)
6 4.12 6.38 (2.26) 5.42 (1.3)
7 4.36 6.29 (1.93) 5.35 (0.99)
8 4.57 6.27 (1.70) 5.66 (1.09)
9 4.84 6.36 (1.52) 5.39 (0.55)
10 4.76 6.05 (1.29) 5.40 (0.64)
The numbers in parentheses represent the difference between that column and the first — that is, how different, on average, people feel their views are from the perceptions of others and to the fandom as a whole. From this, we can take a note of several things.
Firstly, as respondents become more immersed in the fandom, the degree to which they consider sex important to their experience in the fandom increases, by greater than 1 point. This is self-evidently logical: somebody who is just coming into the fandom from
Robin Hood or
Watership Down is probably going to be less stoked at the prospect of Tod and Copper going at it than someone who has been around for awhile.
At the same time, however, their perception of how radically sexualized the fandom is also drops, to the point that the
difference between the two converges steadily over time. By the time people consider themselves extremely strong members of the fandom, the perception that there
is a difference between "me" and "those other guys" remains, but it has dropped sharply — from "I'm pretty puritanical, and those guys are hanging out in Babylon" to "We're both about average, me on the lower side and them on the higher side.
This is marked, as well, by (with the exception of a slight outlier at the low end of the scale) the relatively constant scoring of "how important is sex to the fandom" of around 5.5, hanging out as sort of the midpoint between "me" and "those other guys." The general consensus appears to be that the fandom is concerned with sex to a more or less average degree, possibly on the slightly higher side. People view themselves as being slightly less sexualized, and others as being slightly more, but... not to put too fine a point on it, so what?
At its core, I agree with your basic assumption that most people are relatively average. Indeed, people who are well immersed in the fandom appear to agree as well. I'd consider a score of 5 or 6 to be average. For people who are strongly part of the fandom — say, a score of 8 or more — this appears to be the case; the average response to the question of "how important is sex to you, personally," is 4.7.
Now. If you'd like, you can view a difference of .3 on a 10 point scale to be evidence of massive collusion in an attempt to overrepresent the virtues of the fandom. Me, I think that's taking it a bit far.