This pisses me off
I'm so tired of VNs being a joke genre in the West that people only make ironically.
Visual novels as a genre are constantly exploited in this awful "the only way people can enjoy this is through irony" kind of marketing in the West. Sites that don't normally talk about visual novels suddenly give one attention once one suddenly comes along that's hidden behind a layer of irony and comedy. And now a fast food joint of all places is capitalizing on this fact. It feels like an insult to the genre, spitting in the face of people who care about it and want genuine, quality, sincere VNs.