Cool is when you troll and rage at some stranger on the internet, belittling them till they rage quit.
I'm going to see this when I get the chance.After seeing a Demitri Martin episode and chunks of this remarkably depressing film about target marketing called "The Merchants of Cool", it made me wonder...
What exactly is the definition of "cool?"
Since the furry fandom is a very diverse subculture, my hypothesis is that the results are going to be as so.
From the source:
But in doing so, critics ask, is MTV truly reflecting the desires of today's teenagers, or are they stoking a cultural infatuation with music and imagery that glorifies violence and sex as well as antisocial behavior and attitudes?
In today's media-saturated environment, such questions, it seems, are becoming increasingly difficult to answer.
"It's one enclosed feedback loop," Rushkoff says. "Kids' culture and media culture are now one and the same, and it becomes impossible to tell which came first--the anger or the marketing of the anger."
Therein lies the danger of today's teen-driven economy, observers say: As everyone from record promoters to TV executives to movie producers besieges today's teens with pseudo-authentic marketing pitches, teenagers increasingly look to the media to provide them with a ready-made identity predicated on today's version of what's cool. Rather than empowering youngsters, the incessant focus on their wants and desires leaves them adrift in a sea of conflicting marketing messages.
"Kids feel frustrated and lonely today because they are encouraged to feel that way," Miller tells FRONTLINE. "You know, advertising has always sold anxiety and it certainly sells anxiety to the young. It's always telling them that they are not thin enough, they're not pretty enough, they don't have the right friends, or they have no friends...they're losers unless they're cool. But I don't think anybody, deep down, really feels cool enough, ever."