Honestly, I would come up with clear, distinguishable names/terms for various subgroups and target audiences within the fandom. If there's something that hurts it more than anything else, it's lack of direction - we have casual hobbyists alongside lifestylers and fursuiters, those who are here for the aesthetic mixed with those who are here for fluffy boobs, etc. That's why we have stupid questions like "How do I become a furry", situations where you're too afraid to talk about your fandom in public (since you're most likely be associated with "those plushie-wearing sex-indulging weirdos"), and stupid holywars about "what is "furry" and what is not", not to mention lots of people who are clearly into anthro art but avoid the fandom like a plague. Speaking shortly, it would be cool to have sub-fandoms or "genres" - anime fans have a well-developed terminology mostly supported by content creators themselves (shoujo, shonen, seinen, etc), and even brony community has something like that (mainly with accepting "cloppers" as separate audience), and in my opinion, that's something that could make things easier for the fandom in many ways.
And on something more general, it would be nice to see more influence from artists and other content creators and less influence from lifestylers and fursuiters. Despite being in the vast minority, it's the latter ones who get all the attention of mainstream media, to the point of, again, turning into some kind of "plushie-wearing weirdo club" in public eyes. Furry musicians/artists/game developers/[insert content here] need more exposure, since they are usually the ones who make most of the stuff within it, good or bad.
